KAALAR super basmati rice is widely acknowledged for its unique aroma and taste that make it stand out from other basmati varieties.
Kaalar a well-known basmati area in Punjab (Pakistan & India). Kaalar belt is famous for producing excellent quality of basmati for last many decades. It has special
characteristics of ideal temperature, humidity level and a unique combination of warm short days and cool long nights during developing stage of grains (September and early
October) for producing best quality of basmati rice. Kaalar in particular and Punjab in general is supported by the largest irrigation system in the world that provides
adequate water during the hot summer. This excellent quality of basmati cannot be grown any where in the world.
PURE AND HYGIENIC
Carefully selected and processed under Quality and Environmental
Management Systems (ISO 9001: 2008 & ISO 14001: 2004), Food Safety
Processes (ISO 22000: 2005 & HACCP) and ultimate supply of Certified
Food Products (BRC) where International quality and sanitation standards
are strictly adhered to.
NUTRITIOUS AND FLAVOUR-FULL
Preserve all main constituents of white rice to give maximum nutrition to
the young and old alike. Rigorous testing before & during processing ensures
the same customary taste of KAALAR that consumers are now so
READY TO COOK
No hassle to clean or pick stones,
just open it, soak it and cook it.
Be it the plain old boiled white
rice or the spicy hot Chicken
Bryani KAALAR will make
each meal a mouth-watering treat
LONGER SHELF LIFE
Well presented in an attractive but practical packing KAALAR has
significantly longer shelf life. Selection of appropriate packing material,
controlled and hygienic conditions during packing render it a longer shelf
WE SHARE OUR HERITAGE
KAALAR is being exported to many
countries like Austria, Canada, Ireland
Japan, Libya, Mauratius, Norway, Oman,
Saudi Arabia, Singapore, Spain, Sudan,
Sweden, Thailand and UK etc. BRM is fully
committed to make the brand a household
name in time to come.
Basmati is looked upon as an integeral part
of culture of the Punjab. It is therefore, not
wrong to say that when we serve
KAALAR to the world we actually share
our heritage with all.