The quest to market best basmati
begins with seed selection. Each
year carefully selected healthy and
pure seeds are distributed among
farmers by Barkat Rice Mills freeof-
cost. Throughout the season, an
adequate network remains in place
to interact with farmers from seedling to harvesting stage. Experts from
Barkat rice visit farmers to assist them in preparation of soil, use of fertilizers,
pest control techniques and crop care.
Selection and purchase of pure healthy and top grade paddy is critically
important to guarantee best quality basmati rice. The company pays premium
over market price to attract farmers with best produce; price is not a constraint
where quality matters. At the same
time BRM ensures that major
portion of profit filters down to the
hard working farmers.
BRM has established its purchase
point in Gujrat the heart of
basmati growing area where
farmers bring in their produce at
the start of paddy season.
& testing precede purchase
of paddy lots. Random
samples are drawn from
paddy and tests are
performed after processing
in mini mill to confirm
yield, grain length, field
admixture and cooking
characteristics. Every lot has to meet stringent quality parameters before
selection for processing.
Selection of paddy is a process where a rice mill needs to devote most of its energies, expertise and time. Quality of final product largely depends upon the paddy procured. Many rice mills avoid to indulge in such a laborious process and purchase semi-processed rice from brokers instead of paddy from farmers. Unfortunately, this cannot be done without compromising on quality.
BRM has a different strategy though. Paddy is purchased at the beginning of rice season that effectively eliminates all chances of mixing of inferior varieties. This is so because paddy of different varieties of rice matures at different times and cannot be mixed with each other. On the other hand semi-processed rice available with brokers during rest of the year remains prone to mixing that is often hard to detect.