Regular participation in events like Anuga and Sial makes it possible to get in touch with a large number of customers from different countries.

Presentations are made to new potential customers to acquaint them with the distinct features of Basmati and the technology involved in bringing produce from field to the store. On the other hand performance is discussed with existing customers, their feedback is obtained and improvements for future are discussed at length. Such events are taken very seriously and adequate preparations are made before hand. Management selects high ranking team to represent the company that ensures quick and prompt response to visitors.